All of the top 10 games in South Korea’s App Store have come via Kakao Talk.
Messaging, it is clear now, is the killer app on mobile.
We Chat, not yet three years old, has more than 270 million active users. Line and Kakao Talk count their users by registered accounts.
(Okay, so in that orgy of mixed metaphors we’ve got horses building moats while running from side to side. ) This app, while it faces very real challenges, has locked down key advantages in its technology and it is starting to deliver the kinds of numbers that, if they were emanating from Silicon Valley, would be the chatter of the venture capital community, if they could only shut up about Snapchat for five minutes. If you believe in good design and a young userbase, then Kik should be near the top of your list of chat apps to pay attention to.
Having said that messaging is the killer app on mobile, it may sound like contradiction to say that messaging is also a commodity, but that, too, is true.
On my i Phone’s homescreen, I have a folder that contains six messaging apps, and the messages come to me by push notification.
I don’t really care which app I use to respond, but I do care about the stuff around those messaging experiences – the tools, the timelines, the connected apps.