Cupid Media is a firm based in Queensland, Australia, that runs a wide variety of niche dating websites including Asian Dating.com, Christian Cupid.com, Single Parent Love.com, Gay Cupid.com, and Thai Love amongst many others.
In conversation with Krebs, Cupid Media managing director Andrew Bolton said that the database included details of inactive users, as well as current customers, and was probably related to a security breach that occurred at the company in January 2013.
Andrew Bolton told Brian Krebs: "In January we detected suspicious activity on our network and based upon the information that we had available at the time, we took what we believed to be appropriate actions to notify affected customers and reset passwords for a particular group of user accounts. However, what is very clear is that many of the passwords exposed in this latest security breach are woefully bad choices by Cupid Media's users.
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In what must rate as one of the worst password security breaches ever, it has been discovered that the names, addresses, dates of birth and unencrypted passwords of over 40 million online daters have been stolen by hackers.
Yes, that's right, the passwords were not protected at all.
Graham Cluley is a veteran of the anti-virus industry having worked for a number of security companies since the early 1990s when he wrote the first ever version of Dr Solomon's Anti-Virus Toolkit for Windows.
The truth is that you should never use the same password on multiple websites.
If you do make the mistake of reusing passwords, you are running the risk of having your password compromised in one place (perhaps via a hack like this, a phishing attack or keylogging spyware) and then hackers using it to unlock your other online accounts.